Ramp Speed

The rate at which a test ramps generally equals the rate at which unintended consequences reveal themselves.

This is why I always like to ramp with a small (but statistically significant) test… even when you’re confident… and it’s your test 😃.

It pays to ramp small but measure quickly. The onus is on the analytics team when launching now!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>